Title: REDUCES – Rethinking Sustainable Development in European Regions by Using Circular Economy Business Models

Duration: 2019-2023

Funding programme: Interreg Europe



The overall objective of REDUCES is to improve the implementation of regional policies in order to enable regions to adopt more environmentally sustainable ways of production and to reduce the negative environmental impacts of economic development.

Circular business models can be used to help companies achieve resource efficiency and subsequent net revenue gains, and by doing so help regions achieve a more innovative, resilient and productive economy. Although circular business models are often viewed as sustainable by nature, it is recognised that there are uncertainties about their potential impacts, such as externalities and rebound effects.

REDUCES results will facilitate and better enable the adoption of environmentally sustainable circular business models with the support of improved regional policies.

The project will increase knowledge and capacity of regional and European policymakers and stakeholders on CE business models as well as to improve the competence of partners and involved stakeholders to make informed decisions on promoting the transition to the circular economy in regions. By recognizing the regional assets, barriers, needs and strengths necessary for the transition, the regional actors’ competence to assess the environmental impacts of the circular business models will be improved.